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PUBLISHER AND END USER NEEDS
Publishers’ Needs
Control illegal software copying Increase revenues from reduced piracy Reduce costs for support services and update/patch delivery Keep product development life cycle as is Keep honest end-users happy Fast protection process Flexible and dynamic licensing
End Users’ Needs
End users do recognize piracy as a problem. They expect their license to be controlled in some manner but the process should not inconvenience them:
Purchasing a software application or a game should include the ability to use it anywhere. It should also permit lending it to a family member or a friend. End users also desire easy reinstallation of a program after a hard drive crash or a change to a new computer. End users do not want to EVER have to call customer service. End users also resent saving receipts, product keys, CDs or other items related to the license.
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